skip to Main Content

Press

Sentral, LLC and SHAZAM Provide Universal Access to Merchant Rewards Programs

Sentral, LLC, a card-linked merchant rewards gateway for debit transactions, and SHAZAM, one of the nation’s only member-owned and controlled debit network and payments providers, today announced the signing of a letter of intent whereby SHAZAM will utilize Sentral’s RAMP platform for the provision of merchant rewards transactions to the growing card-linked offer marketplace. A card-link program offers rewards, discounts or cashback amounts automatically applied to consumer debit or credit cards when a purchase is made at a participating merchant.

Card-Linked Offers for PIN Debit Networks

Sentral, LLC and myGini, Inc to Provide Universal Access to Merchant Rewards Programs

Sentral, LLC, a card-linked merchant rewards gateway for debit transactions, and fintech provider myGini, Inc, today announced the signing of an agreement and the near-term launch of a new service based on the integration of the myGini app with Sentral’s Debit Link platform. The integration makes it possible for consumers to redeem card-linked offers (CLO) on their debit card whether they pay by PIN or signature, simplifying the consumer experience and increasing revenue for publishers.

NYCE Payments Network and Sentral, LLC to Provide Access to Debit Card Transactions for Card Linked Offers – The CardLinx Association

NYCE Payments Network, LLC, a wholly owned subsidiary of FIS, and Sentral, LLC, a card-linked processing gateway for debit transactions, announced today the signing of an agreement to provide access to NYCE debit transactions to the growing card-linked offer (CLO) marketplace.

Sentral, LLC Launched to Support Growing Card-Linked Services Market

Industry veteran Steven VanFleet and Wolfe, LLC have partnered to build a new platform that provides access to transactions processed by debit networks in the United States. Sentral, LLC addresses unfulfilled needs in the growing card-linked services business.

As many large consumer rebate-discount companies have made significant commitments to the use of Card-Linked Services, whereby a cardholder can register their credit card to automatically receive discounts when shopping at retailers, the lack of an industry infrastructure for universal access to debit card activity has been a challenge.

Back To Top