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Enabling debit networks to support the growing market of Card-Linked Offers (CLO) and Card-Linked Services (CLS)

Once completed, publishers and third parties will have the ability to integrate with Sentral one time and gain access to all debit networks, limiting the investment and time frame commitment for debit networks to get to market. Our solution provides an efficient process for setting standards, common certification requirements, industry problem solving, and more.

CLO/CLS Programs are Growing in Number and Size

CLO and CLS programs are growing rapidly, with expansion plans by major brands and a growing number of specialty programs.

With the creation of facilities by Mastercard, Visa, American Express and Discover to provide transaction monitoring service virtually any credit card in the U.S. can be supported for CLO and CLS.

The debit card payment infrastructure is somewhat different with a significant portion of purchase transactions flowing outside the major brands via the U.S. debit networks. These include NYCE, Pulse, Star, Accel, Shazam, Jeanie, AFFN and CU 24.

Historically, these networks have not supported the monitoring functionality required for CLO and CLS services.

Sentral plans to integrate with all major debit networks to provide you one single debit gateway for your CLO and CLS programs.

Ratio of Credit to Debit Card CLS Programs

  • Debit
  • Credit Card
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